Members of the public, via the TfW Twitter account, voted for three charities it would like to see the organisation support by branding a number of its trains.
A set of TfW’s newly introduced Mark IV carriages have been wrapped in the Alzheimer’s Society Cymru eye-catching brand, with bilingual information where more information about the charity and dementia can be easily found.
As the branded train makes it way around the Wales and borders network, it is believed the potential audience for the newly branded train runs into the hundreds of thousands, especially as more and more people are returning to travel on trains.
The charities chosen were:
TfW is already a supporter of the Alzheimer’s Society Cymru and supports the charity’s Dementia Friends initiative. Dementia Friends information sessions are designed to change the way people think, act and talk about dementia. Details of the Dementia Friends information sessions are included in TfW’s staff induction programme and staff are encouraged to become Dementia Friends.
Once staff have attended an information session (online or in person) they can wear an Alzheimer’s Society Dementia Friends badge on their lanyard. Customers can then see they have a greater understanding of dementia, which can benefit those with dementia or those travelling with someone with dementia.
Sue Phelps – Alzheimer’s Society Cymru Country Director, commented: “We’re delighted that members of the public have voted to have our logo and information on the Transport for Wales Alzheimer’s Society Cymru Mark IV train. What a fantastic and unique way to raise awareness of dementia which affects 45,000 people in Wales. People affected by dementia have been worst hit by the pandemic. Alzheimer’s Society support services have been a lifeline, used over six million times since March 2020, showing we are needed more than ever.